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Equity brokerage business is characterized by lop-sided customer contribution to trading and profitability.

Distribution of consumers who trade follows the proverbial 80-20 rule, i.e. close to 80% profits are derived from 20% of customers. So while low brokerage fees are important, quality of experience can be a distinguishing characteristic to retain top customers.

Contact center solutions have very successfully abstracted the customer facing process, end to end. Right from the instance of customer acquisition, till the point of equity trader access rich information through knowledge center, brokerage firms have found opportunities to leverage contact center for all aspects of their business.

CS Infocomm solution for equity brokerage touches upon all unique opportunities of value creation for customers. CS Infocomm is privileged to work with 3 of the top 10 brokerage houses in India.

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