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Brokerage firms have emerged as knowledge centric businesses. The quality and depth of research that a brokerage house conducts is now being recognized as a point of differentiation by customers.

The primary channel for disseminating knowledge today is via web based access to knowledge center. However, many traders do not have the facility to access internet at the trading hours or not have access to knowledge center at all.

Leveraging the ubiquitous voice communication as a platform, CS Infocomm's Knowledge Center extends the brokerage's knowledge franchise by providing access to short term and strategic insights for trading customers. Enabling knowledge center by voice allows traders to access small queries for detailed trading information. Traders can either access consultants or pre recorded information. Brokerages can create additional revenue streams by offering paid subscription services for extending advanced level assistance with analysts and experts.

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