Leads are sourced through different sources, be it through web or inbound or any other outbound campaigns. Leads are fed into Lead Management Systems where they can be segmented based on demographics or past purchase behavior. Managers can decide on the treatment effects based on marketing campaigns. Leads are then pushed to dialers where qualified agents run the prospects through pre-defined scripts. Outcomes are captured in the lead
management solution.

Many different reports can be pulled out from LMS like

• Statistical reports
• Total sales against calls for a day